E-commerce Trends
This case study analyzes the rapid growth of e-commerce during the COVID-19 pandemic. With lockdowns in place, consumers turned to online shopping, leading to unprecedented sales increases for many retailers.
Key Insights
- Shift in Consumer Behavior: More consumers preferred online shopping over traditional retail.
- Adaptation Strategies: Retailers who quickly adapted their online presence thrived.
The pandemic has permanently altered the retail landscape, emphasizing the importance of a robust online strategy.
